ADVERTISING RECONCILIATION vs EFFICIENCY: What Matters More?
The AdNode Webinar Series brings together industry leaders to discuss the challenges, opportunities and the latest trends in Digital Transformation in Advertising.
TOPIC: ADVERTISING RECONCILIATION vs EFFICIENCY - What matters more?
- The challenges and opportunities for reconciliation
- Operational efficiency vs inventory efficiency vs budget efficiency
- What matters more?
- Agencies' best practice for Media Planning
- What is working in a Covid world? What has changed?
- How do you decide on which publisher gets allocation? And how does fraud levels affect your decision?
- Agency/Publisher relationships and expectations