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  • Michael Rodov

ADVERTISING RECONCILIATION vs EFFICIENCY: What Matters More?


The AdNode Webinar Series brings together industry leaders to discuss the challenges, opportunities and the latest trends in Digital Transformation in Advertising.


TOPIC: ADVERTISING RECONCILIATION vs EFFICIENCY - What matters more?


Discussion on:


- The challenges and opportunities for reconciliation

- Operational efficiency vs inventory efficiency vs budget efficiency

- What matters more?

- Agencies' best practice for Media Planning

- What is working in a Covid world? What has changed?

- How do you decide on which publisher gets allocation? And how does fraud levels affect your decision?

- Agency/Publisher relationships and expectations

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AdNode is a SaaS company solving for accountability, efficiency and visibility in digital advertising. AdNode’s reconciliation platform provides unified data for billing calculations of a digital ad campaign against pre-agreed business rules - there is never any inconsistent data, lack of accountability, discrepancy or dispute. 

 

Ad agencies save time by automating the reconciliation process resulting in increased operational efficiencies. Advertisers only pay for ad impressions meeting their business rules, achieving an estimated 100% increase in quality media impressions. Publishers improve effective CPMs (eCPMs) with better ad ops focused on delivering the highest value inventory buckets.

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