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ADNODE CASE STUDY Q&A


AdNode Case Study Q&A with Eric van den Heuvel from The Gate Worldwide


Q&A discussion on:

- the implementation of AdNode by a major financial services brand for an annual campaign

- the KPIs of the platform for the buy-side and sell-side

- the lessons learned on best practices for publishers and marketers


Learn how AdNode helped:

- an Advertiser increase Media Value by 99.9%

- agency The Gate decrease hours spent on reconciliation by 70%

Publishers increase average eCPM by 31%



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AdNode is a SaaS company solving for accountability, efficiency and visibility in digital advertising. AdNode’s reconciliation platform provides unified data for billing calculations of a digital ad campaign against pre-agreed business rules - there is never any inconsistent data, lack of accountability, discrepancy or dispute. 

 

Ad agencies save time by automating the reconciliation process resulting in increased operational efficiencies. Advertisers only pay for ad impressions meeting their business rules, achieving an estimated 100% increase in quality media impressions. Publishers improve effective CPMs (eCPMs) with better ad ops focused on delivering the highest value inventory buckets.

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